Marketing Director

We are working with global life sciences company specializing in the analytical laboratory instruments business. The Marketing Director is a purpose-driven and innovative leader that will translate a corporate marketing vision and strategy into an annual Marketing Plan for Japan with effective localization.

Key Responsibilities:

• Provides leadership, direction, and coaching to the Japan Marketing team of segment marketing, product marketing, customer communication, and inside sales.
• Draft and execute Japan marketing strategy and action plans in conjunction with the global marketing strategy to drive sales, market share, and profitability.
• Collect market data, competitors' information, and customer requirements, analyze the information, and set aspirational business targets.
• Set clear STP(segmentation, targeting, and positioning), GTM(Go-to-Market) and Pricing strategies of all products which effectively fit Japan market and customer demand.
• Oversee the implementation of marketing activities - PR, trade shows, events, sales promotions, digital marketing, and e-commerce.
• Drive the capability of commercial excellence through effective monitoring of marketing outcomes (# of leads and lead-to-opportunity conversion rate) and on-going improvement of marketing activities.
• Foster the relationship with KOLs for creating success story and generating ripple effects.
• Collaborate with Japan sales team to develop account specific plans and help them implement the plans.
• Develop and execute a long-term plan to grow Japan business by capitalizing on the growing market such as BioPharma market.
• Develop marketing talents and enhance marketing capability.

Qualifications:

• Successful senior leadership experience in a business management and/or business development in analytical instrument (LC-MS preferred), life science, biotechnology, or related industry.
• Strong leadership skills fostering an environment of collaboration, teamwork, execution, and accountability are required
• In-depth international experience in marketing and/or sales management with demonstrated ability to effectively manage cross functional teams across a matrixed organization.
• Significant track record of successfully leading and developing a sizable team by being an effective change agent.
• Knowledge of various marketing and sales strategies as well as broad base business and financial acumen
• Strong scientific knowledge and technical marketing background

Please apply with your updated CV attached.