How Medical Communications Agencies are Targeting Top Performers

Globalization and digitization have changed the world’s economy, and now they are changing health. 

The biotech and pharma markets make and sell the therapies we use to rejuvenate and repair our bodies. As our technology changes, so does our health, and the potential for human health has never been greater.   

So how do we communicate novel therapeutics to life sciences professionals?  The exploding discipline of Medical Communications — or more colloquially, Med Comms.

The global biosciences market

Medical communications agencies help biotech and pharma clients to explain novel advances. This means the challenging task of targeting messages to reach educated, professional audiences — a demographic that uses niche terminology, are oversaturated with pitches, and often skeptical about marketing materials. 

However, some advances really do deserve air time. Here are three contemporary examples of breaking biotech news we’re excited about:

• Precision medicine: The cost of sequencing the human genome has significantly decreased, ushering in an era where precision medicine is increasingly accessible. Recent advancements in CRISPR-Cas technology have further revolutionized genome editing, enhancing the precision of personalized treatment.
• Handheld diagnostics: Innovations in portable diagnostic devices are enhancing access to medical diagnostics, particularly in low-resource settings. The global molecular diagnostics market is projected to grow at a CAGR of 13.5% from 2024 to 2029, reflecting the increasing demand for rapid and accessible diagnostic tools.
• Tissue engineering: Advancements in implantable tissues are leading to the creation of products that can replace organs and tissues once thought irreplaceable due to aging. Recent developments in regenerative medicine and stem cell therapies are paving the way for innovative treatments.

We believe med comms agencies fill a vital role in the life sciences, by communicating these advances and the impact they have on human health. They deserve high-end client management teams and fast-paced scientific writers with technical acumen who can get the job done.

So how do they staff this talent?

The challenge for medical communications agencies

Med comms recruiting has become increasingly competitive with escalating resources devoted to talent searches and rising salary bands.  

Top talent in the life sciences must be credentialed which means dedicated, educated, and hard-working professionals. Biology is a complex, non-linear topic. Studying biology requires precision and discipline, but also a willingness to confront natural variation and the unknown. Once mastered, these principles need to be translated to the pragmatism of real-world biotech markets, and seamless translation between idealistic laboratory science and corporate bottom lines has always been difficult. Last but not least, the ideal candidates are also visionary, creating and describing a future that has never truly existed outside of sci-fi.  

As of 2024, the scientific community benefits from a unified language and improved global access to advanced education, enabling recruitment from diverse socioeconomic backgrounds. The capability to swiftly and accurately identify top talent is more valuable than ever. Consequently, the ability to rapidly and accurately surface top talent from this pool has never been more valuable. 

What does this mean for recruitment?

Employers are going above and beyond to create environments conducive to attracting and fostering top-talent. Seamless internal collaboration creates a positive feedback loop enhancing employee engagement, project success, and profit.

A good medical communications recruiter can give your team a competitive edge in this market.

Operating as part of the Phaidon International group, at EPM Scientific we wholly focus on permanent and freelance recruitment within the life sciences industry. 

We place a heavy emphasis on quality and our consultants are specialists with an in-depth understanding of the market. We work with teams focusing on specific verticals across life sciences to provide candidates with unique competencies. We enhance recruitment services in complex scientific markets, and this includes a network of  consultants who specialise in med comms.

Attracting top med comms talent takes skill and timing. If you are looking to grow your medical communications team, request a call back today from one of our specialists to discuss your hiring needs.