Associate Director, Social Media Marketing
Associate Director of Social Media Marketing
Cambridge, MA (Hybrid; must be on-site 3x a week)
I am partnering with a large biotech company searching for a digital marketing expert to spearhead social media & influencer marketing strategy for the company's Rare Disease brand. This role will be responsible for developing & executing the brand's social media strategy to maximize both HCP and patient engagement.
Key Responsibilities
- Design and implement a comprehensive social media strategy for a rare disease brand, aligning with overarching business objectives.
- Act as the SME on social media, crafting impactful campaigns while coordinating cross-functional resources to achieve desired outcomes.
- Lead social media advertising initiatives using a mix of paid, owned, and earned media, driving data-informed decisions and fostering a culture of continuous optimization.
- Create and drive influencer strategies targeting both HCPs and patients, with a focus on ongoing refinement to enhance engagement and impact.
- Establish key performance indicators and oversee social listening efforts, ensuring insights are actively shared and used to guide strategy
- Work closely with key stakeholders across functions to ensure unified messaging and strategic alignment across all communication channels.
- Drive innovation by identifying emerging trends and integrating new technologies, tactics, and strategies to enhance digital communications and engagement.
Qualifications
- Bachelor's Degree Required; Advanced Degree Preferred
- 7+ years of marketing experience within the biotech/pharma industry
- 5+ years of social media and digital marketing experience
- Launch experience
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