VP, Marketing - Device
Job Title: Vice President of Marketing
Location: United States - Remote
Company Overview: Our Client is a pioneering medical device company focused on neurology and neurostimulation technologies. This outstanding device companies is dedicated to advancing patient care through innovative solutions. We are seeking a seasoned Vice President of Marketing with extensive experience in the startup environment to lead our marketing efforts and drive our growth strategy.
Position Overview: The Vice President of Marketing will be responsible for developing and executing strategic marketing initiatives that align with our business objectives. This role requires a visionary leader with expertise in neurology or neurostimulation, strong analytical skills, and the ability to inspire and lead a high-performing marketing team.
Key Responsibilities:
- Strategic Planning: Develop and implement marketing strategies that support the company's growth objectives and enhance brand awareness in the neurology and neurostimulation markets.
- Market Analysis: Conduct thorough market research to identify trends, opportunities, and competitive landscape. Utilize insights to inform marketing strategies.
- Product Launches: Lead the planning and execution of product launches, ensuring effective communication and positioning in the market.
- Market Segmentation: Identify and target key market segments to optimize marketing efforts and ensure tailored messaging for different customer groups.
- Brand Management: Oversee brand development and ensure consistent messaging across all marketing channels.
- Digital Marketing: Drive digital marketing initiatives, including SEO, SEM, social media, and content marketing to increase online visibility and engagement.
- Team Leadership: Manage and mentor the marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
- Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Stakeholder Engagement: Build and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 10-12 years of experience in marketing, with significant experience in a startup environment.
- Proven track record of developing and executing successful marketing strategies in the neurology or neurostimulation field.
- Strong analytical skills and ability to interpret market data.
- Excellent communication and interpersonal skills.
- Experience with digital marketing tools and platforms.
- Ability to lead and inspire a team.
- Strategic thinker with a results-driven approach.
Benefits:
- Competitive salary and performance-based bonuses + Equity.
- Comprehensive health, dental, and vision insurance.
- Retirement plan with company match.
- Paid time off and holidays.
- Professional development opportunities.
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