Associate Director, HCP Marketing
Associate Director, HCP Marketing
San Francisco, CA (Hybrid; must be on-site 3x a week)
I am partnered with a mid-sized biotech company dedicated to providing patients who suffer from chronic pain with non-opioid treatment options. This role will be responsible for developing and executing HCP marketing strategy, ensuring alignment with organizational goals. The company is seeking a creative marketer to refine HCP engagement and long-term positioning tactics.
Responsibilities:
- Develop and execute HCP marketing strategies to increase brand awareness.
- Lead the development of HCP-targeted materials, ensuring consistent messaging across all channels.
- Collaborate cross-functionally with Sales, Medical Affairs, Insights & Analytics, and Regulatory teams to ensure alignment on brand strategy.
- Conduct market research to understand HCP needs and the competitive landscape.
- Continuously analyze campaign performance and adjust tactics to optimize results.
- Build relationships with HCPs and KOLs, and develop programs to engage them.
- Represent and promote the brand at HCP-focused conferences.
Qualifications:
- 5-8 years of marketing experience.
- Pharmaceutical or Biotech marketing experience required.
- Bachelor's degree required; advanced degree preferred.
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