Job Title: Community Liaison (Field Sales/Marketing Representative)
Company: Top-tier rehabilitation center that offers a comprehensive program for patients recovering from brain injuries.
Job Duties and Requirements:
As a Community Liaison, you will be engaging with Occupational Medicine clinics, MD offices, and Worker's Compensation groups to foster recommendations and referrals within your designated region.
The Community Liaison is expected to promote the organization's mission, core values, and ethics while maintaining professional relationships and consistently contributing to marketing goals. The role involves frequent travel, working in the community, at clinics, and from home. Strong communication, organizational skills, and attention to detail are essential for success in this position.
Essential Duties:
Referral Development: Schedule, conduct, and document outreach calls to various referral sources, including physicians, insurance companies, case managers, and patients. Demonstrate the organization's treatment approach to individuals with brain injuries.
In-service Coordination: Identify and arrange opportunities for in-service training for referral sources. Represent the organization at local, regional, and national professional conferences, including trade shows. Handle marketing materials and set up display booths.
Competitor Monitoring: Maintain up-to-date documentation on competitors, including pricing information.
Travel: Travel within and outside the assigned region to achieve sales and marketing goals. Attend and participate in the National Marketing and Admission Meeting (or similar events).
Database Management: Update and maintain marketing databases, including Salesforce, Concur, and ADP, as required by management.
Ethical Conduct: Adhere to the organization's Ethics Policy and maintain professional relationships with staff, patients, and families.
Required Skills and Qualifications:
Education: A Bachelor's degree is preferred. Extensive experience in direct medical sales or referral development may offset the educational requirement.
Experience: At least 2 years of experience in direct medical sales or referral development, ideally in the marketing of services. Experience in medical legal and workers' compensation in California is a plus.
Knowledge: Familiarity with the medical continuum of care, including traumatic brain injury rehabilitation, workers' compensation, accident and health, and long-term disability insurance is preferred.
