I am sourcing for a strategic, experienced, and dynamic Vice President of Life Sciences Public Relations to lead communications efforts in the biotech, pharmaceutical, and healthcare sectors. This executive will play a pivotal role in managing client relationships, guiding communication strategies, and overseeing the development of impactful media campaigns. The ideal candidate will be a trusted advisor with a deep understanding of the life sciences industry, regulatory environments, and an extensive network of media and industry contacts.
Key Responsibilities:
Strategic Leadership:
- Develop and execute high-level PR strategies that support clients' business objectives in the life sciences sector.
- Provide strategic counsel to clients on communications issues, crisis management, reputation building, and media relations.
- Lead integrated campaigns that resonate across various media channels and align with key regulatory and industry trends.
Client Relations and Account Management:
- Cultivate and maintain strong, trusting relationships with clients, acting as a senior point of contact.
- Ensure client satisfaction and deliver exceptional service, exceeding expectations in strategy, messaging, and execution.
- Lead and mentor account teams, overseeing their activities to ensure high-quality, timely, and innovative communications work.
Media Relations and Thought Leadership:
- Leverage established media contacts in the life sciences and healthcare industries to secure coverage in top-tier and trade publications.
- Identify and develop thought leadership opportunities for clients, including speaking engagements, bylined articles, and industry awards.
- Guide clients on effective social media strategies to engage target audiences and build brand awareness.
Regulatory and Industry Knowledge:
- Stay updated on regulatory trends, scientific advancements, and public policy changes that may impact clients.
- Advise clients on navigating complex regulatory environments and communicating effectively within industry parameters.
Business Development:
- Lead efforts to expand the agency's life sciences portfolio by identifying new business opportunities and participating in the RFP and proposal process.
- Build and maintain a robust pipeline of potential clients, partnerships, and media opportunities.
Team Development and Mentorship:
- Mentor and develop junior staff, fostering an environment of learning and professional growth.
- Champion diversity, equity, and inclusion in team and client engagements.
Requirements:
- 9+ years of experience in public relations, with a focus on life sciences, healthcare, biotechnology, or pharmaceuticals.
- Demonstrated expertise in creating and leading strategic communications and public relations programs.
- Bachelor's degree in Communications, Public Relations, or a related field; advanced degree (e.g., MA, MBA, PhD) is a plus.
- Strong knowledge of industry regulations, including FDA, CDC, and other relevant bodies.
- Proven track record of successful media placements, crisis communications, and thought leadership campaigns.
- Exceptional writing, communication, and presentation skills.
- Ability to work in a fast-paced environment, managing multiple clients and projects simultaneously.
