Job Title: Associate Marketing Manager
Job Description:
Our client is seeking a highly skilled and experienced Associate Marketing Manager to join the team in Japan.
Key Responsibilities:
- Collaborate with the marketing team to create and implement comprehensive marketing plans that align with business objectives and drive growth.
- Plan, execute, and optimize multi-channel marketing campaigns, including digital, print, and event-based initiatives.
- Develop compelling marketing content, including brochures, whitepapers, case studies, and social media posts, to engage target audiences and promote Biotage's products and services.
- Conduct market research to identify trends, customer needs, and competitive landscape. Use insights to inform marketing strategies and product positioning.
- Implement lead generation tactics to attract and convert potential customers. Track and analyze the effectiveness of lead generation activities.
- Organize and manage trade shows, webinars, and other marketing events to showcase Biotage's offerings and engage with customers.
Requirements:
- Bachelor's degree in Marketing, Business, Life Sciences, or a related field.
- 3+ years of experience in marketing, preferably in the life sciences or related industry.
- Strong understanding of digital marketing, including SEO, SEM, email marketing, and social media.
- Excellent written and verbal communication skills in both Japanese and English.
- Proficiency in marketing automation tools and CRM systems.
- Ability to analyze data and derive actionable insights.
- Strong project management skills and attention to detail.
- Ability to work independently and as part of a team
